In 2003 Eye Candy Optics launched it’s hugely successful sunglass brand Isson Eyewear to a style stagnant market. Bringing together a fusion of brazen fashion awareness, Isson is worlds apart from the instant gratification of mass-produced licensed designer brands. It’s real pleasure is revealed in the feel of the worlds finest materials and hand made finishes.
Inspired by the creativity and passion of boutique frame makers, Eye Candy Optics aquired some of the worlds leading eyewear brands to represent in its local market. Having built strong boutique distribution channels locally, a move into representation seemed a natural progression.
Located in the heart of Sydney’s independent fashion strip, the owners have emersed themselves into the fabric of Australia’s urban culture. Drawing on this unique position, Eye Candy Optics ensures that each brand represented finds its niche and representation is transparent for each brand.