l.a.Eyeworks have been creating original, invigorating eyeglasses since 1979. Completely designed by co-owners Gai Gherardi and Barbara McReynolds, l.a.Eyeworks’ iconoclastic glasses have changed the way people think about eyewear.
The designers redefine the conservative perception of the industry with trademark humour and politically charged messages. l.a.Eyeworks frames are immediately recognisable for their modern strokes and bold colour innovations, infiltrating the popular culture landscape in everything from art to movies. The frames are hand-designed in Los Angeles and hand-made in Italy and Japan.
The l.a.Eyeworks partners met in high school in Huntington Beach, California. Immediately inseparable, they found they had innumerable traits in common, including a deep love of eyewear. After a decade of assorted jobs in the optical business (and lots of hi-jinks on the side) the two decided to open their own store, in a revolutionary gallery style, which opened on then-quiet Melrose Avenue in 1979. Realizing they couldn’t find the types of glasses they wanted to sell, Gherardi and McReynolds began to design the l.a.Eyeworks collection. Their first frame, the Beat, was inspired by a classic chunky plastic frame, but in over twenty-two outrageous colours. The material was also drilled, mirrored, and made over. The intent was always (and still is) to accentuate personality