eyecandyoptics

All eyewear featured in this report is available for editorial placement. Contact Shauna on 02 9331 2655.

Cool S*#t…

.

THE RECIEPE FOR FRAME SUCCESS…

CUTLER AND GROSS 0926 (Dark Blue) RRP - approx $500

Take a scoop full of chunky 60’s “vintage”. Add a pinch of 70’s “oversize”, mix well together with a sprinkle of 80’s back-to-the-future “luminance” and serve in an icy cold, crystal frame!

CUTLER AND GROSS - 0690 (Watermelon) RRP - approx $500

The past few seasons have seen optical and sunglass styles draw inspiration from days of old but these incredible new releases from Cutler and Gross stir together the best features of past eras, to serve up incredible new sunglass styles that are nothing short of modern stylish success!

CUTLER AND GROSS 0925 (Ink) RRP - approx $500
.
.

New S*#t…

.

HOW MUCH WOOD WOULD A WOODCHUCK? IF A WOODCHUCK COULD CHUCK WOOD? 

FICTION - Kid (Olive wood matte)

Ever the inventors, l.a.Eyeworks introduce their newest and hottest releases– KID and YUP! Presented in a vast array of stand-out colours including “foam wood matte” and “toy blue matte” these supersonic new FICTION styles are made of balsa wood-like textured acetate which…has to be seen to be believed! Light as a feather but stiff as a board, these frames are the next wave of eyewear!

FICTION - Yup (Toy blue wood matte)
.
.

S*#t Happens…

.
INSIDE THE LITTLE BLACK BOOK OF STYLE AND DESIGN…

For those out there looking for inspiration…or for those with absolutely no idea at all! For a little online update guide to style, design, food and fashion – MECHO.com is the only place to go!

Isson Eyewear designer, Catherine Federici delivers her insight on “Style without logos”, Hong Kong Yum Cha and building a “container” house. Check out - http://www.mecho.com.au/blog/guest-blogger/interview-sunglasses-designer-catherine-federici/
.
.
ISSON EYEWEAR AND LA EYEWORKS….WALKIN’ THE WALK…TALKIN’ THE TALK AT ROSEMOUNT AUSTRALIAN FASHION WEEK 2009
.

The sleek new Spring/Summer “Do you believe her?” collection from talented local Saint Austine Academy designer, Alvin Manalo was unleashed on the catwalk to the Australian fashion assemblage during Rosemount Fashion Week 09/10.

Manalo’s nouvelle vague, rock-edged designs were accompanied with standout eyewear styles from both the ISSON Eyewear and l.a. Eyeworks ranges. Catwalking frame styles included ISSON Eyewear’s Gidget and Ginger and l.a. Eyeworks Minnow and Fiction TOM.

* A special thanks to our friends - Jana Bartolo www.janabartolo.com and Jason Henley www.jasonhenleyonline.com for the title image

All eyewear featured in this report is available for editorial placement. Contact Shauna on 02 9331 2655.

Cool S#*t

Ever wonder where the hell fashion is heading?
Crystal ball a bit hazy?

Sporting a ‘look’ or wearing a label head-to-toe is fast losing favour, and so the rise of all things avant-garde has become the order of the day.

With this global trend of eclecticism, designers and retailers are finding it almost impossible to get the mix right, affirming the need to be unique more than ever.

Of all the fashion related product categories, eyewear has long been controlled by the big licensed brands and their advertising dollar, so this move towards independent thinking with consumers is a welcome relief to independent eyewear brands and retailers alike.

Take note of eyewear designers ‘Isson’ and ‘Cutler and Gross’, whose wares sans-logo embellishment rely on unique character styling that modernise and reinvent the wearer.

Above 2 images courtesy of www.melbournestreetfashion.com

Above image courtesy of www.styleclicker.net

Above image courtesy of www.facehunter.blogspot.com

New S#*t

Pictured above Model KMN-14 is one of the latest designs to come from the boutique frame maker Kame ManNen (Japan).

Specialising in round-eyes and old-school saddle bridges since 1917, family owned and operated frame makers Kame ManNen have been producing specialty hand-made frames with a level of craftsmanship second to none.

Their frames have not only outlived trends but have been known to outlive the wearer.

S#*t Happens

Engaging the world with optical style, flair and innovation over the past 30 years, l.a.Eyeworks creators Barbara McReynolds and Gai Gerhardi have been recognised as some of the most influential women in the optical industry in 2008.

As well as creating unique and innovative frames, Vision Monday credit l.a.Eyewroks for it’s “redefined perceptions with explosive marketing concepts that meld trademark humor, ‘low-brow’ materials, politically-charged messages, and spiritual encouragements.”

You too can be a DEVO!

Rocking right on through from the early 80’s, DEVO’s Bob Mothersbaugh performed recently at Byron Bay’s SPLENDOUR IN THE GRASS fronting the festival crowd in the DEVO uniform of a yellow boiler suit and energy-dome hat.

DEVO image courtesy of www.state.ie
 

L.a. Eyeworks MERT (palladium / 405) brings out the DEVO in anyone! And it’s a certainty that l.a Eyeworks MERT knows exactly how to WHIP IT, and WHIP IT GOOD!