eyecandyoptics

All eyewear featured in this report is available for editorial placement. Contact Shauna on 02 9331 2655.

Cool S*#t…

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ISSON 2010 - IT’S A STATE OF MIND…
 

We are in the midst of a movement. A movement where people are tired of paying for generic, disposable three-wears-and-throw items. People want quality. They want unique detailed, handmade items with personality and considered design. Designs that have integrity. Spawned from the GFC, this movement has become a larger “State of Mind” of the general community. People want design with style that has purpose, function and longevity. We have heeded your calls…..

Isson - Eugene BLUE MATTE (RRP $299)
 

Introducing the ISSON Eyewear “State of Mind” collection SS 09/10…Avant-garde shapes with distinctive personalities, allow the wearer to inhabit a new persona each time they wear an ISSON Eyewear frame.

Isson - Celeste MUSK (RRP $299)

 
Ostentatious men’s styles such as Reginald, with thick-rimmed acetate frames - who by day, moonlights as a copy writer and by night is King of the Beats. Women’s designs conjure images of Peggy, a Nevada Desert suburban housewife with a penchant for cheeky cats-eye frames and a taste for gin before midday.
 

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New S*#t…

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l.a. Eyeworks take it BACK……TO THE FUTURE

LAE SUN – SLEEPOVER (Approx RRP - $536)

Introducing the newest addition to the l.a. Eyeworks sunglass family - SLEEPOVER. Making a definitive facial statement this gutsy frame features oversized construction and artfully carved detail creating an “Iconic 80’s meets Modern” styling.

l.a. Eyeworks - POE (Approx RRP $500) 

Increase your intelligence with an l.a.Eyeworks POE! l.a. Eyeworks refine the classic styling of this combination metal/aceteate frame by pairing shiny acetate colourations mounted on lustrous titanium chassis. Colours include Brown Tiger on Palladium, Green on Gunmetal and Eggplant on Deep Violet. 

Cross Eyed Quote….

“A pair of powerful spectacles has sometimes sufficed to cure a person in love” - Friedrich Nietzsche

S*#t Happens…

SEE THE WORLD THROUGH THE EYES OF A ROCKSTAR…. 

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Kirk Pengilly is best known as the guitarist and saxophonist of iconic Aussie rock band, INXS and also well recognised by his trademark – a pair of statement glasses. This frame being no exception - l.a. Eyeworks PICK UP.
 

As celebrity ambassador for julEYE (an annual charity campaign established by The Eye Foundation) Pengilly, and his adventurous pair of l.a. Eyeworks PICK UP frames, took a leap from the heavens above Sydney’s south coast to help raise funds for research into eye disease - WATCH PENGILLY’S FUNDRAISING SKYDIVE CLIP AT - http://www.youtube.com/watch?v=y3TyHDuSb20

l.a. Eyeworks - PICK UP (Approx RRP - $500)
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IT’S A BEAUTIFUL DAY…..BUT A DARK KNIGHT….

(Image - SMH.com.au)

Recently nominated for an academy award for his outstanding work on hit Hollywood film ”The Dark Knight” starring our own, Heath Ledger, well-reputed Sydney sound and film editor Lee Smith, chooses to frame his creative peepers and develop his creative vision wearing a pair of l.a. Eyeworks MERCE.

l.a. Eyeworks MERCE - RRP - $465

* A big thanks to DJ Walkie Talkie (Purple Sneakers) for the header image (l.a. Eyeworks REED -101)

All eyewear featured in this report is available for editorial placement. Contact Shauna on     02 9331 2655.

COOL S*#T!

COLOUR AND TEXTURE IN FRAMES

Accessories, sunglasses in particular, are known to ‘complete an outfit’. Only recently the work and craftsmanship that is applied to these frames is receiving the full acclaim it deserves.

Eyewear designers are pushing boundaries and exploring alternative materials to define their designs and stand alone within the fashion pack.

With colour and texture in the forefront on catwalks this summer, bold new summer sunglass styles from Cutler and Gross, Isson and l.a. Eyeworks feature materials such as a layered “wood-grain” acetates, Lace embedded acetates and leather bound frames.

NEW S*#T!

The 60’s…are the new black!

The quirky and kitsch flavour of two cult 60’s TV characters GIDGET and Ginger from GILLIGANS ISLAND is captured in new styles from the Summer 09 ISSON Eyewear collection - Ladies, throw on your new shades and get out there in the sunshine and find your own “Gilligan” or “Moondoggie”!

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S*#T HAPPENS!

ISSON is a small screen SUPERMODEL!

Model hopefuls on Channel 7’s MAKE ME A SUPERMODEL jumped at the chance to a pre-release viewing of ISSON Eyewear’s 08/09 range.

Popular styles snapped up by these attractive clothes horses include YOYO in vintage tortoise, ZARG in matte silver and GINGER in red.

The show’s host Jennifer Hawkins will be seen this summer sporting new season style JED, while international super-hottie Tyson Beckford will be concealing his million dollar peepers in ISSON’s ZARG.

(A special mention and big THANKS goes out to our friend Fernando Barraza - Super Stylist and Photographer Extraordinaire for his images)!

We were pleasently suprised to see a local celebity Whitley getting all acoustic in a pair of AMP frames by Fiction. This clip was reported to us by Mark at Eye Can C in Williamstown Victoria… who by the way stocks a great selection of Fiction frames… fanx Mark… you’re TOPs!

This clip shows Whitley performing “Lost In Time” acoustic at the MoBoogie Loft… nice…

All eyewear featured in this report is available for editorial placement. Contact Shauna on 02 9331 2655.

Cool S*#t

Eyewear as a defining statement of style has gained more recognition in the past year than it has in the past 2 decades. Wearing optical frames with fake lenses is not new but the trick (previously used by lawyers and doctors wanting to appear more ‘professional and intellectual’) has well and truly found a click with the cool kids, keen to unleash the nerd within.

In the world of optics, long gone are the minimal (rimless) designs and hard, unfriendly angular shape. The 50’s retro-revival in eyewear is soft, curvaceous, arty, bold and at times, a little bow-tie kind of kooky.

Known for their anti-fashion ways, l.a.Eyeworks boldly went where no other dared to go, and now more than 3 years since pushing the grandpa, geek-chic (call it what you like) look, they continue to lead this trend and push boundaries with their amazing collection of hand-made acetate and super dooper titanium frames, inflicting colour and style like no other.

Think Roy Orbison, Malcolm X and Buddy Holly…. Crossed with RuPaul and Andy Warhol (both whom have featured in l.a.Eyeworks campaigns) and you have a colossal collection brimming with personality and style.

New S*#t

Frame in view

l.a. Eyeworks - Director (plum brown tiger) RRP $733
Vintage round is reborn in amazing contemporary colour! These split combinations are exposed with cutaway sculpting on the brow that reveals the exquisite layer of colour beneath.

S*#t Happens

Cutler and Gross @ RAFW 2008

Cutler and Gross shared the runway with Sydney designer Honey Hartley presenting her “Pink Punk” collection at RAFW 08. Cutler and Gross’ bold vintage looks and newsprint detailing complimented Hartley’s designs perfectly to create a sharp and vivid wardrobe for the Punk Princess!

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l.a. Eyeworks @ LA Fashion Week 2008

L.a Eyeworks frequently collaborate with designers around the world.
Recently, their funky nerd-esque eyewear was featured at LA Fashion Week 2008.

 l.a. Eyeworks frame Bent in Blue Abbey.

l.a. Eyeworks frame Von Kersting in Tortoise