eyecandyoptics

The Isson 2010 collection ‘Moonstruck Menagerie’ has been scooped up by some of the big guns of the fashion media in prelude to the offical launch of the new collection on Septmeber 1st.

�
The current star performers being “FRANCINE” in Black Matte and “BETSY” in Pearl Skin, appearing in both Harpers Baazar and multiple apperances in Grazia magazine.

GRAZIA - AUGUST 9, 2010

HAPERERS BAZAAR- SEPTEMBER ISSUE, 2010

GRAZIA - AUGUST 16, 2010

If you’re interested in viewing the collection or if we can provide you with some of these fantastic media images for your website, feel free to contact us on (Toll Free) 1800 008 139 or email - shauna@eyecandyoptics.com

All eyewear featured in this report is available for editorial placement. Contact Shauna on 02 9331 2655.

Cool S*#t…

.

ISSON 2010 - IT’S A STATE OF MIND…
 

We are in the midst of a movement. A movement where people are tired of paying for generic, disposable three-wears-and-throw items. People want quality. They want unique detailed, handmade items with personality and considered design. Designs that have integrity. Spawned from the GFC, this movement has become a larger “State of Mind” of the general community. People want design with style that has purpose, function and longevity. We have heeded your calls…..

Isson - Eugene BLUE MATTE (RRP $299)
 

Introducing the ISSON Eyewear “State of Mind” collection SS 09/10…Avant-garde shapes with distinctive personalities, allow the wearer to inhabit a new persona each time they wear an ISSON Eyewear frame.

Isson - Celeste MUSK (RRP $299)

 
Ostentatious men’s styles such as Reginald, with thick-rimmed acetate frames - who by day, moonlights as a copy writer and by night is King of the Beats. Women’s designs conjure images of Peggy, a Nevada Desert suburban housewife with a penchant for cheeky cats-eye frames and a taste for gin before midday.
 

.
.

New S*#t…

.

l.a. Eyeworks take it BACK……TO THE FUTURE

LAE SUN – SLEEPOVER (Approx RRP - $536)

Introducing the newest addition to the l.a. Eyeworks sunglass family - SLEEPOVER. Making a definitive facial statement this gutsy frame features oversized construction and artfully carved detail creating an “Iconic 80’s meets Modern” styling.

l.a. Eyeworks - POE (Approx RRP $500) 

Increase your intelligence with an l.a.Eyeworks POE! l.a. Eyeworks refine the classic styling of this combination metal/aceteate frame by pairing shiny acetate colourations mounted on lustrous titanium chassis. Colours include Brown Tiger on Palladium, Green on Gunmetal and Eggplant on Deep Violet. 

Cross Eyed Quote….

“A pair of powerful spectacles has sometimes sufficed to cure a person in love” - Friedrich Nietzsche

S*#t Happens…

SEE THE WORLD THROUGH THE EYES OF A ROCKSTAR…. 

.

Kirk Pengilly is best known as the guitarist and saxophonist of iconic Aussie rock band, INXS and also well recognised by his trademark – a pair of statement glasses. This frame being no exception - l.a. Eyeworks PICK UP.
 

As celebrity ambassador for julEYE (an annual charity campaign established by The Eye Foundation) Pengilly, and his adventurous pair of l.a. Eyeworks PICK UP frames, took a leap from the heavens above Sydney’s south coast to help raise funds for research into eye disease - WATCH PENGILLY’S FUNDRAISING SKYDIVE CLIP AT - http://www.youtube.com/watch?v=y3TyHDuSb20

l.a. Eyeworks - PICK UP (Approx RRP - $500)
.
.

IT’S A BEAUTIFUL DAY…..BUT A DARK KNIGHT….

(Image - SMH.com.au)

Recently nominated for an academy award for his outstanding work on hit Hollywood film ”The Dark Knight” starring our own, Heath Ledger, well-reputed Sydney sound and film editor Lee Smith, chooses to frame his creative peepers and develop his creative vision wearing a pair of l.a. Eyeworks MERCE.

l.a. Eyeworks MERCE - RRP - $465

* A big thanks to DJ Walkie Talkie (Purple Sneakers) for the header image (l.a. Eyeworks REED -101)

All eyewear featured in this report is available for editorial placement. Contact Shauna on 02 9331 2655.

Cool S*#t…

.

THE RECIEPE FOR FRAME SUCCESS…

CUTLER AND GROSS 0926 (Dark Blue) RRP - approx $500

Take a scoop full of chunky 60’s “vintage”. Add a pinch of 70’s “oversize”, mix well together with a sprinkle of 80’s back-to-the-future “luminance” and serve in an icy cold, crystal frame!

CUTLER AND GROSS - 0690 (Watermelon) RRP - approx $500

The past few seasons have seen optical and sunglass styles draw inspiration from days of old but these incredible new releases from Cutler and Gross stir together the best features of past eras, to serve up incredible new sunglass styles that are nothing short of modern stylish success!

CUTLER AND GROSS 0925 (Ink) RRP - approx $500
.
.

New S*#t…

.

HOW MUCH WOOD WOULD A WOODCHUCK? IF A WOODCHUCK COULD CHUCK WOOD? 

FICTION - Kid (Olive wood matte)

Ever the inventors, l.a.Eyeworks introduce their newest and hottest releases– KID and YUP! Presented in a vast array of stand-out colours including “foam wood matte” and “toy blue matte” these supersonic new FICTION styles are made of balsa wood-like textured acetate which…has to be seen to be believed! Light as a feather but stiff as a board, these frames are the next wave of eyewear!

FICTION - Yup (Toy blue wood matte)
.
.

S*#t Happens…

.
INSIDE THE LITTLE BLACK BOOK OF STYLE AND DESIGN…

For those out there looking for inspiration…or for those with absolutely no idea at all! For a little online update guide to style, design, food and fashion – MECHO.com is the only place to go!

Isson Eyewear designer, Catherine Federici delivers her insight on “Style without logos”, Hong Kong Yum Cha and building a “container” house. Check out - http://www.mecho.com.au/blog/guest-blogger/interview-sunglasses-designer-catherine-federici/
.
.
ISSON EYEWEAR AND LA EYEWORKS….WALKIN’ THE WALK…TALKIN’ THE TALK AT ROSEMOUNT AUSTRALIAN FASHION WEEK 2009
.

The sleek new Spring/Summer “Do you believe her?” collection from talented local Saint Austine Academy designer, Alvin Manalo was unleashed on the catwalk to the Australian fashion assemblage during Rosemount Fashion Week 09/10.

Manalo’s nouvelle vague, rock-edged designs were accompanied with standout eyewear styles from both the ISSON Eyewear and l.a. Eyeworks ranges. Catwalking frame styles included ISSON Eyewear’s Gidget and Ginger and l.a. Eyeworks Minnow and Fiction TOM.

* A special thanks to our friends - Jana Bartolo www.janabartolo.com and Jason Henley www.jasonhenleyonline.com for the title image

All eyewear featured in this report is available for editorial placement. Contact Shauna on     02 9331 2655.

COOL S*#T!

COLOUR AND TEXTURE IN FRAMES

Accessories, sunglasses in particular, are known to ‘complete an outfit’. Only recently the work and craftsmanship that is applied to these frames is receiving the full acclaim it deserves.

Eyewear designers are pushing boundaries and exploring alternative materials to define their designs and stand alone within the fashion pack.

With colour and texture in the forefront on catwalks this summer, bold new summer sunglass styles from Cutler and Gross, Isson and l.a. Eyeworks feature materials such as a layered “wood-grain” acetates, Lace embedded acetates and leather bound frames.

NEW S*#T!

The 60’s…are the new black!

The quirky and kitsch flavour of two cult 60’s TV characters GIDGET and Ginger from GILLIGANS ISLAND is captured in new styles from the Summer 09 ISSON Eyewear collection - Ladies, throw on your new shades and get out there in the sunshine and find your own “Gilligan” or “Moondoggie”!

a

a 

S*#T HAPPENS!

ISSON is a small screen SUPERMODEL!

Model hopefuls on Channel 7’s MAKE ME A SUPERMODEL jumped at the chance to a pre-release viewing of ISSON Eyewear’s 08/09 range.

Popular styles snapped up by these attractive clothes horses include YOYO in vintage tortoise, ZARG in matte silver and GINGER in red.

The show’s host Jennifer Hawkins will be seen this summer sporting new season style JED, while international super-hottie Tyson Beckford will be concealing his million dollar peepers in ISSON’s ZARG.

(A special mention and big THANKS goes out to our friend Fernando Barraza - Super Stylist and Photographer Extraordinaire for his images)!

All eyewear featured in this report is available for editorial placement. Contact Shauna on 02 9331 2655.

Cool S*#t

Isson Delivers Old School Values

Inspired by the days when women were fashionably refined and men were tailored yet rough around the edges, the current eyewear trend capturing this old-school sensibility has crossed over to sunglasses and surpassed the oversized, wrap-around and fun festival looks of recent years.

More than just rehashing the staple Wayfarer, the Isson Eyewear 08_09 collection creates avant-garde styling with character and intrigue. Obvious logo embellishment is no longer relevant, making it more about the frame styling and less about the brand name.

This season, Isson Eyewear accentuates femininity with glamorous and funky cats-eye shapes for women. Likewise, masculine and somewhat ostentatious styles for men feature thick-rimmed acetate frames, fusing a nerdy/clumsiness for bold and edgy character looks.

The collection explores colour and textured effects but remains underpinned by classic black and tortoiseshell which was so prevalent in the 50’s and early 60’s.

Retro rivet features embedded in heavy dual-tone frames and combination acetate & metal styles reinforce the collection’s refinement of design ideas, drawing a clearer distinction between Isson’s hand-made work and the mass produced end of town.
 

New S*#t

Frame in view

lsson Eyewear - Gidget (Blonde/Crystal split) RRP $269
Pure blonde whipped with caramel swirls sit on top an amber crystal… this chunky cats-eye with tapered effect adds spunk to the most feminine shape on the planet. (also available in Black and dark Tortoiseshell)

lsson Eyewear - Yoyo (Tortoise) RRP $269
This chunky classic takes you a step closer to that original post WW2 look by ustilising a camo-style tortoise. The brilliant depth of this acetate simply can’t be captured in still.
(also available in Black and Tortoiseshell/Crystal split)

lsson Eyewear - Ginger (Black) RRP $269
Glamorous and bold… this vintage deep round cats provides all the coverage needed to avoid that ex-lover. The perfect style for nearly every face shape.
(also available in Red and dark Tortoiseshell)

S*#t Happens

The time is now, all our four-eyed-computer-watch wearing friends! Raise your hands in celebration for it’s time for “REVENGE OF THE NERDS”! l.a. Eyeworks FICTION along with CUTLER and GROSS frames were used to create these incredible images from FASHION JOURNAL and AUTORE Magazine.

Funny S*#t

Pope Spotted

While in Sydney last week, Pope Benedict had an attack of the funnies as he made reference to the new ISSON eyewear range and how “HOT” they were. It was reported that later he was heard praying for a Isson freebie.