All eyewear featured in this report is available for editorial placement. Contact Shauna on 02 9331 2655.
Cool S#*t
Ever wonder where the hell fashion is heading?
Crystal ball a bit hazy?
Sporting a ‘look’ or wearing a label head-to-toe is fast losing favour, and so the rise of all things avant-garde has become the order of the day.
With this global trend of eclecticism, designers and retailers are finding it almost impossible to get the mix right, affirming the need to be unique more than ever.
Of all the fashion related product categories, eyewear has long been controlled by the big licensed brands and their advertising dollar, so this move towards independent thinking with consumers is a welcome relief to independent eyewear brands and retailers alike.
Take note of eyewear designers ‘Isson’ and ‘Cutler and Gross’, whose wares sans-logo embellishment rely on unique character styling that modernise and reinvent the wearer.
Above 2 images courtesy of www.melbournestreetfashion.com
Above image courtesy of www.styleclicker.net
Above image courtesy of www.facehunter.blogspot.com
New S#*t
Pictured above Model KMN-14 is one of the latest designs to come from the boutique frame maker Kame ManNen (Japan).
Specialising in round-eyes and old-school saddle bridges since 1917, family owned and operated frame makers Kame ManNen have been producing specialty hand-made frames with a level of craftsmanship second to none.
Their frames have not only outlived trends but have been known to outlive the wearer.
S#*t Happens
Engaging the world with optical style, flair and innovation over the past 30 years, l.a.Eyeworks creators Barbara McReynolds and Gai Gerhardi have been recognised as some of the most influential women in the optical industry in 2008.
As well as creating unique and innovative frames, Vision Monday credit l.a.Eyewroks for it’s “redefined perceptions with explosive marketing concepts that meld trademark humor, ‘low-brow’ materials, politically-charged messages, and spiritual encouragements.”
You too can be a DEVO!
Rocking right on through from the early 80’s, DEVO’s Bob Mothersbaugh performed recently at Byron Bay’s SPLENDOUR IN THE GRASS fronting the festival crowd in the DEVO uniform of a yellow boiler suit and energy-dome hat.
DEVO image courtesy of www.state.ie
L.a. Eyeworks MERT (palladium / 405) brings out the DEVO in anyone! And it’s a certainty that l.a Eyeworks MERT knows exactly how to WHIP IT, and WHIP IT GOOD!