All eyewear featured in this report is available for editorial placement. Contact Shauna on 02 9331 2655.
Cool S*#t
Isson Delivers Old School Values
Inspired by the days when women were fashionably refined and men were tailored yet rough around the edges, the current eyewear trend capturing this old-school sensibility has crossed over to sunglasses and surpassed the oversized, wrap-around and fun festival looks of recent years.
More than just rehashing the staple Wayfarer, the Isson Eyewear 08_09 collection creates avant-garde styling with character and intrigue. Obvious logo embellishment is no longer relevant, making it more about the frame styling and less about the brand name.
This season, Isson Eyewear accentuates femininity with glamorous and funky cats-eye shapes for women. Likewise, masculine and somewhat ostentatious styles for men feature thick-rimmed acetate frames, fusing a nerdy/clumsiness for bold and edgy character looks.
The collection explores colour and textured effects but remains underpinned by classic black and tortoiseshell which was so prevalent in the 50’s and early 60’s.
Retro rivet features embedded in heavy dual-tone frames and combination acetate & metal styles reinforce the collection’s refinement of design ideas, drawing a clearer distinction between Isson’s hand-made work and the mass produced end of town.
New S*#t
Frame in view
lsson Eyewear - Gidget (Blonde/Crystal split) RRP $269
Pure blonde whipped with caramel swirls sit on top an amber crystal… this chunky cats-eye with tapered effect adds spunk to the most feminine shape on the planet. (also available in Black and dark Tortoiseshell)
lsson Eyewear - Yoyo (Tortoise) RRP $269
This chunky classic takes you a step closer to that original post WW2 look by ustilising a camo-style tortoise. The brilliant depth of this acetate simply can’t be captured in still.
(also available in Black and Tortoiseshell/Crystal split)
lsson Eyewear - Ginger (Black) RRP $269
Glamorous and bold… this vintage deep round cats provides all the coverage needed to avoid that ex-lover. The perfect style for nearly every face shape.
(also available in Red and dark Tortoiseshell)
S*#t Happens
The time is now, all our four-eyed-computer-watch wearing friends! Raise your hands in celebration for it’s time for “REVENGE OF THE NERDS”! l.a. Eyeworks FICTION along with CUTLER and GROSS frames were used to create these incredible images from FASHION JOURNAL and AUTORE Magazine.
Funny S*#t
Pope Spotted
While in Sydney last week, Pope Benedict had an attack of the funnies as he made reference to the new ISSON eyewear range and how “HOT” they were. It was reported that later he was heard praying for a Isson freebie.